Catching up with Oprah
OK, she gets to take the summer off, so I only checked in on the OShow occasionally. But meantime the Soul Series on XM Radio has had a steady stream of guests, and it's clear to me that she's switched media for dispensing spiritual advice. I had a conversation with someone who listen to O's show on XM, and that started me thinking. The TV show has a certain demographic/audience that has to be different -- more mainstream -- than the radio demographic/audience. Talk radio has very distinctive, niche-y audiences. Oprah seems to have figured this out somewhat late, but that's probably because she was busy making billions on TV. The Soul Series is, in its own words, "talk radio that stimulates your brain and feeds your soul." Eclectic, holistic health-oriented, prosperity-oriented, with a dose of brain science and Buddhism. Oprah is far from her Christian home, but so are many Americans, and some come from different homes. More later.